Artists and Gallerists Explain How (and Why) to Buy Art Online

The traditional art world has been historically—and sometimes comically—prohibitive. It’s something that social-media accounts like @jerrygogosian address in a scroll of memes: “You are cordially invited to dinner in honor of the artist whose work will never be available to you” framing Kate Moss eating ice cream or “TFW when they ‘let’ you buy an editioned print after 2 years” over smirking Ben Affleck. Still, beyond the occasional Emperor’s New Clothes–esque gatekeeper, art collecting is experiencing a renaissance in the increasingly relevant virtual space.